About Us

At the centre of everyday living, then and now.

Our journey started in 1952, when Bill Russell and Peter Hobbs set out to redefine the modern kitchen. Their goal was clear: to design smart, reliable products that simplify daily life and bring greater enjoyment into the home. Among their early breakthroughs was the world’s first automatic electric kettle, setting a new standard for kitchen innovation.

Today, people remain at the core of everything we create. By understanding how homes truly function, we’re able to design appliances that are more intuitive, practical, and efficient. From advanced touch controls to easy-clean, dishwasher-safe parts, every detail is thoughtfully engineered to enhance everyday living — because the home is where it all happens.

Russell Hobbs continues to set the benchmark for design and innovation. As South African homes increasingly embrace style in the kitchen, Russell Hobbs delivers refined, modern solutions that meet today’s lifestyle demands.